About
Our designer Mark focused on creating a playful, nature-inspired visual style. Green tones, textured backgrounds, and the rounded fonts help reinforce the product's organic feel.
Images were sourced from Adobe Stock and refined in Photoshop, using Copilot as an editing tool rather than a content generator. For example, Mark had it transform an existing yard photo into a barren landscape for the "caterpillar vision" slide while preserving the house—making the contrast more impactful. He used a similar technique later to turn previously sad birdwatchers into happy ones, creating a callback to an earlier slide. He also experimented with a depth-of-field effect to guide attention and add visual storytelling—on Slide 7, the focus shifts from the caterpillar to the incoming bird, creating a playful sense of movement and anticipation.
